Privacy Policy
We
are very delighted that you have shown interest in our enterprise. Data
protection is of a particularly high priority for the management of the Morooka
Europe GmbH. The use of the Internet pages of the Morooka Europe GmbH is possible
without any indication of personal data; however, if a data subject wants to
use special enterprise services via our website, processing of personal data
could become necessary. If the processing of personal data is necessary and
there is no statutory basis for such processing, we generally obtain consent
from the data subject.
The
processing of personal data, such as the name, address, e-mail address, or
telephone number of a data subject shall always be in line with the General
Data Protection Regulation (GDPR), and in accordance with the country-specific
data protection regulations applicable to the Morooka Europe GmbH. By means of
this data protection declaration, our enterprise would like to inform the
general public of the nature, scope, and purpose of the personal data we
collect, use and process. Furthermore, data subjects are informed, by means of
this data protection declaration, of the rights to which they are entitled.
As
the controller, the Morooka Europe GmbH has implemented numerous technical and
organizational measures to ensure the most complete protection of personal data
processed through this website. However, Internet-based data transmissions may
in principle have security gaps, so absolute protection may not be guaranteed.
For this reason, every data subject is free to transfer personal data to us via
alternative means, e.g. by telephone.
1. Definitions
The
data protection declaration of the Morooka Europe GmbH is based on the terms
used by the European legislator for the adoption of the General Data Protection
Regulation (GDPR). Our data protection declaration should be legible and
understandable for the general public, as well as our customers and business
partners. To ensure this, we would like to first explain the terminology used.
In
this data protection declaration, we use, inter alia, the following terms:
- a)
Personal data
Personal
data means any information relating to an identified or identifiable natural
person (“data subject”). An identifiable natural person is one who can be
identified, directly or indirectly, in particular by reference to an identifier
such as a name, an identification number, location data, an online identifier
or to one or more factors specific to the physical, physiological, genetic,
mental, economic, cultural or social identity of that natural person.
- b)
Data subject
Data
subject is any identified or identifiable natural person, whose personal data
is processed by the controller responsible for the processing.
- c)
Processing
Processing
is any operation or set of operations which is performed on personal data or on
sets of personal data, whether or not by automated means, such as collection,
recording, organisation, structuring, storage, adaptation or alteration,
retrieval, consultation, use, disclosure by transmission, dissemination or
otherwise making available, alignment or combination, restriction, erasure or
destruction.
- d)
Restriction of processing
Restriction
of processing is the marking of stored personal data with the aim of limiting
their processing in the future.
- e)
Profiling
Profiling
means any form of automated processing of personal data consisting of the use
of personal data to evaluate certain personal aspects relating to a natural
person, in particular to analyse or predict aspects concerning that natural
person’s performance at work, economic situation, health, personal preferences,
interests, reliability, behaviour, location or movements.
- f)
Pseudonymisation
Pseudonymisation
is the processing of personal data in such a manner that the personal data can
no longer be attributed to a specific data subject without the use of
additional information, provided that such additional information is kept
separately and is subject to technical and organisational measures to ensure
that the personal data are not attributed to an identified or identifiable
natural person.
- g) Controller
or controller responsible for the processing
Controller
or controller responsible for the processing is the natural or legal person,
public authority, agency or other body which, alone or jointly with others,
determines the purposes and means of the processing of personal data; where the
purposes and means of such processing are determined by Union or Member State
law, the controller or the specific criteria for its nomination may be provided
for by Union or Member State law.
- h)
Processor
Processor
is a natural or legal person, public authority, agency or other body which
processes personal data on behalf of the controller.
- i)
Recipient
Recipient
is a natural or legal person, public authority, agency or another body, to
which the personal data are disclosed, whether a third party or not. However,
public authorities which may receive personal data in the framework of a
particular inquiry in accordance with Union or Member State law shall not be
regarded as recipients; the processing of those data by those public
authorities shall be in compliance with the applicable data protection rules
according to the purposes of the processing.
- j)
Third party
Third
party is a natural or legal person, public authority, agency or body other than
the data subject, controller, processor and persons who, under the direct
authority of the controller or processor, are authorised to process personal
data.
- k)
Consent
Consent
of the data subject is any freely given, specific, informed and unambiguous
indication of the data subject’s wishes by which he or she, by a statement or
by a clear affirmative action, signifies agreement to the processing of
personal data relating to him or her.
2. Name and Address of the controller
Controller
for the purposes of the General Data Protection Regulation (GDPR), other data
protection laws applicable in Member states of the European Union and other
provisions related to data protection is:
Morooka Europe GmbH
In Neugrund 14
64521 Groß-Gerau
Deutschland
Phone: +49-6152-9778-0
Email: website@morookaeurope.com
Website:
www.morookaeurope.com
3. Cookies
The
Internet pages of the Morooka Europe GmbH use cookies. Cookies are text files
that are stored in a computer system via an Internet browser.
Many
Internet sites and servers use cookies. Many cookies contain a so-called cookie
ID. A cookie ID is a unique identifier of the cookie. It consists of a
character string through which Internet pages and servers can be assigned to
the specific Internet browser in which the cookie was stored. This allows
visited Internet sites and servers to differentiate the individual browser of
the dats subject from other Internet browsers that contain other cookies. A
specific Internet browser can be recognized and identified using the unique
cookie ID.
Through
the use of cookies, the Morooka Europe GmbH can provide the users of this
website with more user-friendly services that would not be possible without the
cookie setting.
By
means of a cookie, the information and offers on our website can be optimized
with the user in mind. Cookies allow us, as previously mentioned, to recognize
our website users. The purpose of this recognition is to make it easier for
users to utilize our website. The website user that uses cookies, e.g. does not
have to enter access data each time the website is accessed, because this is
taken over by the website, and the cookie is thus stored on the user’s computer
system. Another example is the cookie of a shopping cart in an online shop. The
online store remembers the articles that a customer has placed in the virtual
shopping cart via a cookie.
The
data subject may, at any time, prevent the setting of cookies through our website
by means of a corresponding setting of the Internet browser used, and may thus
permanently deny the setting of cookies. Furthermore, already set cookies may
be deleted at any time via an Internet browser or other software programs. This
is possible in all popular Internet browsers. If the data subject deactivates
the setting of cookies in the Internet browser used, not all functions of our
website may be entirely usable.
4. Collection of general data and
information
The
website of the Morooka Europe GmbH collects a series of general data and
information when a data subject or automated system calls up the website. This
general data and information are stored in the server log files. Collected may
be (1) the browser types and versions used, (2) the operating system used by
the accessing system, (3) the website from which an accessing system reaches
our website (so-called referrers), (4) the sub-websites, (5) the date and time
of access to the Internet site, (6) an Internet protocol address (IP address),
(7) the Internet service provider of the accessing system, and (8) any other
similar data and information that may be used in the event of attacks on our
information technology systems.
When
using these general data and information, the Morooka Europe GmbH does not draw
any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of
our website correctly, (2) optimize the content of our website as well as its
advertisement, (3) ensure the long-term viability of our information technology
systems and website technology, and (4) provide law enforcement authorities
with the information necessary for criminal prosecution in case of a
cyber-attack. Therefore, the Morooka Europe GmbH analyzes anonymously collected
data and information statistically, with the aim of increasing the data
protection and data security of our enterprise, and to ensure an optimal level
of protection for the personal data we process. The anonymous data of the
server log files are stored separately from all personal data provided by a
data subject.
5. Contact possibility
via the website
The website of the Morooka Europe GmbH
contains information that enables a quick electronic contact to our enterprise,
as well as direct communication with us, which also includes a general address
of the so-called electronic mail (e-mail address). If a data subject contacts
the controller by e-mail or via a contact form, the personal data transmitted
by the data subject are automatically stored. Such personal data transmitted on
a voluntary basis by a data subject to the data controller are stored for the
purpose of processing or contacting the data subject. There is no transfer of
this personal data to third parties.
6. Routine erasure and
blocking of personal data
The data controller shall process and store
the personal data of the data subject only for the period necessary to achieve
the purpose of storage, or as far as this is granted by the European legislator
or other legislators in laws or regulations to which the controller is subject
to.
If the storage purpose is not applicable, or
if a storage period prescribed by the European legislator or another competent
legislator expires, the personal data are routinely blocked or erased in
accordance with legal requirements.
7. Rights of the data
subject
- a)
Right of confirmation
Each data subject
shall have the right granted by the European legislator to obtain from the
controller the confirmation as to whether or not personal data concerning him
or her are being processed. If a data subject wishes to avail himself of this
right of confirmation, he or she may, at any time, contact any employee of the
controller.
- b)
Right of access
Each data subject
shall have the right granted by the European legislator to obtain from the
controller free information about his or her personal data stored at any time
and a copy of this information. Furthermore, the European directives and
regulations grant the data subject access to the following information:
- the purposes of the
processing;
- the categories of personal
data concerned;
- the recipients or categories
of recipients to whom the personal data have been or will be disclosed,
in particular recipients in third countries or international
organisations;
- where possible, the envisaged
period for which the personal data will be stored, or, if not possible,
the criteria used to determine that period;
- the existence of the right to
request from the controller rectification or erasure of personal data, or
restriction of processing of personal data concerning the data subject,
or to object to such processing;
- the existence of the right to
lodge a complaint with a supervisory authority;
- where the personal data are
not collected from the data subject, any available information as to their
source;
- the existence of automated
decision-making, including profiling, referred to in Article 22(1) and
(4) of the GDPR and, at least in those cases, meaningful information
about the logic involved, as well as the significance and envisaged
consequences of such processing for the data subject.
Furthermore, the data
subject shall have a right to obtain information as to whether personal data
are transferred to a third country or to an international organisation. Where
this is the case, the data subject shall have the right to be informed of the
appropriate safeguards relating to the transfer.
If a data subject
wishes to avail himself of this right of access, he or she may, at any time,
contact any employee of the controller.
- c)
Right to rectification
Each data subject
shall have the right granted by the European legislator to obtain from the
controller without undue delay the rectification of inaccurate personal data
concerning him or her. Taking into account the purposes of the processing, the
data subject shall have the right to have incomplete personal data completed,
including by means of providing a supplementary statement.
If a data subject
wishes to exercise this right to rectification, he or she may, at any time,
contact any employee of the controller.
- d)
Right to erasure (Right to be forgotten)
Each data subject
shall have the right granted by the European legislator to obtain from the
controller the erasure of personal data concerning him or her without undue
delay, and the controller shall have the obligation to erase personal data
without undue delay where one of the following grounds applies, as long as the
processing is not necessary:
- The personal data are no
longer necessary in relation to the purposes for which they were
collected or otherwise processed.
- The data subject withdraws
consent to which the processing is based according to point (a) of
Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and
where there is no other legal ground for the processing.
- The data subject objects to
the processing pursuant to Article 21(1) of the GDPR and there are no
overriding legitimate grounds for the processing, or the data subject
objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data have been
unlawfully processed.
- The personal data must be
erased for compliance with a legal obligation in Union or Member State
law to which the controller is subject.
- The personal data have been
collected in relation to the offer of information society services referred
to in Article 8(1) of the GDPR.
If one of the
aforementioned reasons applies, and a data subject wishes to request the
erasure of personal data stored by the Morooka Europe GmbH, he or she may, at
any time, contact any employee of the controller. An employee of Morooka Europe
GmbH shall promptly ensure that the erasure request is complied with
immediately.
Where the controller
has made personal data public and is obliged pursuant to Article 17(1) to erase
the personal data, the controller, taking account of available technology and
the cost of implementation, shall take reasonable steps, including technical
measures, to inform other controllers processing the personal data that the
data subject has requested erasure by such controllers of any links to, or copy
or replication of, those personal data, as far as processing is not required.
An employees of the Morooka Europe GmbH will arrange the necessary measures in
individual cases.
- e)
Right of restriction of processing
Each data subject
shall have the right granted by the European legislator to obtain from the
controller restriction of processing where one of the following applies:
- The accuracy of the personal
data is contested by the data subject, for a period enabling the
controller to verify the accuracy of the personal data.
- The processing is unlawful and
the data subject opposes the erasure of the personal data and requests
instead the restriction of their use instead.
- The controller no longer needs
the personal data for the purposes of the processing, but they are
required by the data subject for the establishment, exercise or defence
of legal claims.
- The data subject has objected
to processing pursuant to Article 21(1) of the GDPR pending the
verification whether the legitimate grounds of the controller override
those of the data subject.
If one of the
aforementioned conditions is met, and a data subject wishes to request the
restriction of the processing of personal data stored by the Morooka Europe
GmbH, he or she may at any time contact any employee of the controller. The
employee of the Morooka Europe GmbH will arrange the restriction of the
processing.
- f)
Right to data portability
Each data subject
shall have the right granted by the European legislator, to receive the
personal data concerning him or her, which was provided to a controller, in a
structured, commonly used and machine-readable format. He or she shall have the
right to transmit those data to another controller without hindrance from the
controller to which the personal data have been provided, as long as the
processing is based on consent pursuant to point (a) of Article 6(1) of the
GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to
point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated
means, as long as the processing is not necessary for the performance of a task
carried out in the public interest or in the exercise of official authority
vested in the controller.
Furthermore, in
exercising his or her right to data portability pursuant to Article 20(1) of
the GDPR, the data subject shall have the right to have personal data
transmitted directly from one controller to another, where technically feasible
and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the
right to data portability, the data subject may at any time contact any
employee of the Morooka Europe GmbH.
- g)
Right to object
Each data subject
shall have the right granted by the European legislator to object, on grounds
relating to his or her particular situation, at any time, to processing of
personal data concerning him or her, which is based on point (e) or (f) of
Article 6(1) of the GDPR. This also applies to profiling based on these
provisions.
The Morooka Europe
GmbH shall no longer process the personal data in the event of the objection,
unless we can demonstrate compelling legitimate grounds for the processing
which override the interests, rights and freedoms of the data subject, or for
the establishment, exercise or defence of legal claims.
If the Morooka Europe
GmbH processes personal data for direct marketing purposes, the data subject
shall have the right to object at any time to processing of personal data
concerning him or her for such marketing. This applies to profiling to the
extent that it is related to such direct marketing. If the data subject objects
to the Morooka Europe GmbH to the processing for direct marketing purposes, the
Morooka Europe GmbH will no longer process the personal data for these
purposes.
In addition, the data
subject has the right, on grounds relating to his or her particular situation,
to object to processing of personal data concerning him or her by the Morooka
Europe GmbH for scientific or historical research purposes, or for statistical
purposes pursuant to Article 89(1) of the GDPR, unless the processing is
necessary for the performance of a task carried out for reasons of public
interest.
In order to exercise
the right to object, the data subject may contact any employee of the Morooka
Europe GmbH. In addition, the data subject is free in the context of the use of
information society services, and notwithstanding Directive 2002/58/EC, to use
his or her right to object by automated means using technical specifications.
- h)
Automated individual decision-making, including profiling
Each data subject
shall have the right granted by the European legislator not to be subject to a
decision based solely on automated processing, including profiling, which
produces legal effects concerning him or her, or similarly significantly
affects him or her, as long as the decision (1) is not is necessary for
entering into, or the performance of, a contract between the data subject and a
data controller, or (2) is not authorised by Union or Member State law to which
the controller is subject and which also lays down suitable measures to
safeguard the data subject’s rights and freedoms and legitimate interests, or
(3) is not based on the data subject’s explicit consent.
If the decision (1) is
necessary for entering into, or the performance of, a contract between the data
subject and a data controller, or (2) it is based on the data subject’s
explicit consent, the Morooka Europe GmbH shall implement suitable measures to
safeguard the data subject’s rights and freedoms and legitimate interests, at
least the right to obtain human intervention on the part of the controller, to
express his or her point of view and contest the decision.
If the data subject
wishes to exercise the rights concerning automated individual decision-making,
he or she may, at any time, contact any employee of the Morooka Europe GmbH.
- i)
Right to withdraw data protection consent
Each data subject
shall have the right granted by the European legislator to withdraw his or her
consent to processing of his or her personal data at any time.
If the data subject
wishes to exercise the right to withdraw the consent, he or she may, at any
time, contact any employee of the Morooka Europe GmbH.
8. Data protection
provisions about the application and use of Facebook
On this website, the controller has integrated
components of the enterprise Facebook. Facebook is a social network.
A social network is a place for social
meetings on the Internet, an online community, which usually allows users to
communicate with each other and interact in a virtual space. A social network
may serve as a platform for the exchange of opinions and experiences, or enable
the Internet community to provide personal or business-related information.
Facebook allows social network users to include the creation of private
profiles, upload photos, and network through friend requests.
The operating company of Facebook is Facebook,
Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives
outside of the United States or Canada, the controller is the Facebook Ireland
Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual
pages of this Internet website, which is operated by the controller and into
which a Facebook component (Facebook plug-ins) was integrated, the web browser
on the information technology system of the data subject is automatically
prompted to download display of the corresponding Facebook component from
Facebook through the Facebook component. An overview of all the Facebook Plug-ins
may be accessed under https://developers.facebook.com/docs/plugins/. During the
course of this technical procedure, Facebook is made aware of what specific
sub-site of our website was visited by the data subject.
If the data subject is logged in at the same
time on Facebook, Facebook detects with every call-up to our website by the
data subject—and for the entire duration of their stay on our Internet
site—which specific sub-site of our Internet page was visited by the data
subject. This information is collected through the Facebook component and
associated with the respective Facebook account of the data subject. If the
data subject clicks on one of the Facebook buttons integrated into our website,
e.g. the “Like” button, or if the data subject submits a comment,
then Facebook matches this information with the personal Facebook user account
of the data subject and stores the personal data.
Facebook always receives, through the Facebook
component, information about a visit to our website by the data subject,
whenever the data subject is logged in at the same time on Facebook during the
time of the call-up to our website. This occurs regardless of whether the data
subject clicks on the Facebook component or not. If such a transmission of
information to Facebook is not desirable for the data subject, then he or she
may prevent this by logging off from their Facebook account before a call-up to
our website is made.
The data protection guideline published by
Facebook, which is available at https://facebook.com/about/privacy/, provides
information about the collection, processing and use of personal data by
Facebook. In addition, it is explained there what setting options Facebook
offers to protect the privacy of the data subject. In addition, different
configuration options are made available to allow the elimination of data
transmission to Facebook. These applications may be used by the data subject to
eliminate a data transmission to Facebook.
9. Data protection
provisions about the application and use of Google AdSense
On this website, the controller has integrated
Google AdSense. Google AdSense is an online service which allows the placement
of advertising on third-party sites. Google AdSense is based on an algorithm
that selects advertisements displayed on third-party sites to match with the
content of the respective third-party site. Google AdSense allows an
interest-based targeting of the Internet user, which is implemented by means of
generating individual user profiles.
The operating company of Google’s AdSense
component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04
E5W5, Ireland.
The purpose of Google’s AdSense component is
the integration of advertisements on our website. Google AdSense places a
cookie on the information technology system of the data subject. The definition
of cookies is explained above. With the setting of the cookie, Alphabet Inc. is
enabled to analyze the use of our website. With each call-up to one of the
individual pages of this Internet site, which is operated by the controller and
into which a Google AdSense component is integrated, the Internet browser on
the information technology system of the data subject will automatically submit
data through the Google AdSense component for the purpose of online advertising
and the settlement of commissions to Alphabet Inc. During the course of this
technical procedure, the enterprise Alphabet Inc. gains knowledge of personal
data, such as the IP address of the data subject, which serves Alphabet Inc.,
inter alia, to understand the origin of visitors and clicks and subsequently
create commission settlements.
The data subject may, as stated above, prevent
the setting of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and thus permanently deny the
setting of cookies. Such an adjustment to the Internet browser used would also
prevent Alphabet Inc. from setting a cookie on the information technology
system of the data subject. Additionally, cookies already in use by Alphabet
Inc. may be deleted at any time via a web browser or other software programs.
Furthermore, Google AdSense also uses
so-called tracking pixels. A tracking pixel is a miniature graphic that is
embedded in web pages to enable a log file recording and a log file analysis
through which a statistical analysis may be performed. Based on the embedded
tracking pixels, Alphabet Inc. is able to determine if and when a website was
opened by a data subject, and which links were clicked on by the data subject.
Tracking pixels serve, inter alia, to analyze the flow of visitors on a
website.
Through Google AdSense, personal data and
information—which also includes the IP address, and is necessary for the
collection and accounting of the displayed advertisements—is transmitted to
Alphabet Inc. in the United States of America. These personal data will be
stored and processed in the United States of America. The Alphabet Inc. may
disclose the collected personal data through this technical procedure to third
parties.
Google AdSense is further explained under the
following link https://www.google.com/intl/en/adsense/start/.
10. Data protection
provisions about the application and use of Google Analytics (with
anonymization function)
On this website, the controller has integrated
the component of Google Analytics (with the anonymizer function). Google
Analytics is a web analytics service. Web analytics is the collection,
gathering, and analysis of data about the behavior of visitors to websites. A
web analysis service collects, inter alia, data about the website from which a
person has come (the so-called referrer), which sub-pages were visited, or how
often and for what duration a sub-page was viewed. Web analytics are mainly
used for the optimization of a website and in order to carry out a cost-benefit
analysis of Internet advertising.
The operator of the Google Analytics component
is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5,
Ireland.
For the web analytics through Google Analytics
the controller uses the application “_gat. _anonymizeIp”. By means of
this application the IP address of the Internet connection of the data subject
is abridged by Google and anonymised when accessing our websites from a Member
State of the European Union or another Contracting State to the Agreement on
the European Economic Area.
The purpose of the Google Analytics component
is to analyze the traffic on our website. Google uses the collected data and
information, inter alia, to evaluate the use of our website and to provide
online reports, which show the activities on our websites, and to provide other
services concerning the use of our Internet site for us.
Google Analytics places a cookie on the
information technology system of the data subject. The definition of cookies is
explained above. With the setting of the cookie, Google is enabled to analyze
the use of our website. With each call-up to one of the individual pages of
this Internet site, which is operated by the controller and into which a Google
Analytics component was integrated, the Internet browser on the information
technology system of the data subject will automatically submit data through
the Google Analytics component for the purpose of online advertising and the
settlement of commissions to Google. During the course of this technical
procedure, the enterprise Google gains knowledge of personal information, such
as the IP address of the data subject, which serves Google, inter alia, to
understand the origin of visitors and clicks, and subsequently create commission
settlements.
The cookie is used to store personal
information, such as the access time, the location from which the access was
made, and the frequency of visits of our website by the data subject. With each
visit to our Internet site, such personal data, including the IP address of the
Internet access used by the data subject, will be transmitted to Google in the
United States of America. These personal data are stored by Google in the
United States of America. Google may pass these personal data collected through
the technical procedure to third parties.
The data subject may, as stated above, prevent
the setting of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and thus permanently deny the
setting of cookies. Such an adjustment to the Internet browser used would also
prevent Google Analytics from setting a cookie on the information technology
system of the data subject. In addition, cookies already in use by Google
Analytics may be deleted at any time via a web browser or other software
programs.
In addition, the data subject has the
possibility of objecting to a collection of data that are generated by Google
Analytics, which is related to the use of this website, as well as the
processing of this data by Google and the chance to preclude any such. For this
purpose, the data subject must download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on
tells Google Analytics through a JavaScript, that any data and information
about the visits of Internet pages may not be transmitted to Google Analytics.
The installation of the browser add-ons is considered an objection by Google.
If the information technology system of the data subject is later deleted,
formatted, or newly installed, then the data subject must reinstall the browser
add-ons to disable Google Analytics. If the browser add-on was uninstalled by
the data subject or any other person who is attributable to their sphere of
competence, or is disabled, it is possible to execute the reinstallation or
reactivation of the browser add-ons.
Further information and the applicable data
protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/ and under
http://www.google.com/analytics/terms/us.html. Google Analytics is further
explained under the following Link https://www.google.com/analytics/.
11. Data protection
provisions about the application and use of Google-AdWords
On this website, the controller has integrated
Google AdWords. Google AdWords is a service for Internet advertising that
allows the advertiser to place ads in Google search engine results and the
Google advertising network. Google AdWords allows an advertiser to pre-define
specific keywords with the help of which an ad on Google’s search results only
then displayed, when the user utilizes the search engine to retrieve a
keyword-relevant search result. In the Google Advertising Network, the ads are
distributed on relevant web pages using an automatic algorithm, taking into
account the previously defined keywords.
The operating company of Google AdWords is
Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google AdWords is the promotion
of our website by the inclusion of relevant advertising on the websites of
third parties and in the search engine results of the search engine Google and
an insertion of third-party advertising on our website.
If a data subject reaches our website via a
Google ad, a conversion cookie is filed on the information technology system of
the data subject through Google. The definition of cookies is explained above.
A conversion cookie loses its validity after 30 days and is not used to
identify the data subject. If the cookie has not expired, the conversion cookie
is used to check whether certain sub-pages, e.g, the shopping cart from an
online shop system, were called up on our website. Through the conversion
cookie, both Google and the controller can understand whether a person who
reached an AdWords ad on our website generated sales, that is, executed or
canceled a sale of goods.
The data and information collected through the
use of the conversion cookie is used by Google to create visit statistics for
our website. These visit statistics are used in order to determine the total
number of users who have been served through AdWords ads to ascertain the
success or failure of each AdWords ad and to optimize our AdWords ads in the
future. Neither our company nor other Google AdWords advertisers receive
information from Google that could identify the data subject.
The conversion cookie stores personal
information, e.g. the Internet pages visited by the data subject. Each time we
visit our Internet pages, personal data, including the IP address of the
Internet access used by the data subject, is transmitted to Google in the
United States of America. These personal data are stored by Google in the
United States of America. Google may pass these personal data collected through
the technical procedure to third parties.
The data subject may, at any time, prevent the
setting of cookies by our website, as stated above, by means of a corresponding
setting of the Internet browser used and thus permanently deny the setting of
cookies. Such a setting of the Internet browser used would also prevent Google
from placing a conversion cookie on the information technology system of the
data subject. In addition, a cookie set by Google AdWords may be deleted at any
time via the Internet browser or other software programs.
The data subject has a possibility of
objecting to the interest based advertisement of Google. Therefore, the data
subject must access from each of the browsers in use the link
www.google.de/settings/ads and set the desired settings.
Further information and the applicable data
protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
12. Data protection
provisions about the application and use of LinkedIn
The controller has integrated components of
the LinkedIn Corporation on this website. LinkedIn is a web-based social
network that enables users with existing business contacts to connect and to
make new business contacts. Over 400 million registered people in more than 200
countries use LinkedIn. Thus, LinkedIn is currently the largest platform for
business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is LinkedIn
Corporation, 2029 Stierlin Court Mountain View, CA 94043, UNITED STATES. For
privacy matters outside of the UNITED STATES LinkedIn Ireland, Privacy Policy
Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
With each call-up to one of the individual
pages of this Internet site, which is operated by the controller and on which a
LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser on
the information technology system of the data subject is automatically prompted
to the download of a display of the corresponding LinkedIn component of LinkedIn.
Further information about the LinkedIn plug-in may be accessed under
https://developer.linkedin.com/plugins. During the course of this technical
procedure, LinkedIn gains knowledge of what specific sub-page of our website
was visited by the data subject.
If the data subject is logged in at the same
time on LinkedIn, LinkedIn detects with every call-up to our website by the
data subject—and for the entire duration of their stay on our Internet
site—which specific sub-page of our Internet page was visited by the data
subject. This information is collected through the LinkedIn component and
associated with the respective LinkedIn account of the data subject. If the
data subject clicks on one of the LinkedIn buttons integrated on our website,
then LinkedIn assigns this information to the personal LinkedIn user account of
the data subject and stores the personal data.
LinkedIn receives information via the LinkedIn
component that the data subject has visited our website, provided that the data
subject is logged in at LinkedIn at the time of the call-up to our website.
This occurs regardless of whether the person clicks on the LinkedIn button or
not. If such a transmission of information to LinkedIn is not desirable for the
data subject, then he or she may prevent this by logging off from their
LinkedIn account before a call-up to our website is made.
LinkedIn provides under
https://www.linkedin.com/psettings/guest-controls the possibility to
unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the
ability to manage ad settings. LinkedIn also uses affiliates such as Eire,
Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame.
The setting of such cookies may be denied under
https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for
LinkedIn is available under https://www.linkedin.com/legal/privacy-policy. The
LinkedIn Cookie Policy is available under
https://www.linkedin.com/legal/cookie-policy.
13. Data protection
provisions about the application and use of YouTube
On this website, the controller has integrated
components of YouTube. YouTube is an Internet video portal that enables video
publishers to set video clips and other users free of charge, which also
provides free viewing, review and commenting on them. YouTube allows you to
publish all kinds of videos, so you can access both full movies and TV
broadcasts, as well as music videos, trailers, and videos made by users via the
Internet portal.
The operating company of YouTube is Google
Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
With each call-up to one of the individual
pages of this Internet site, which is operated by the controller and on which a
YouTube component (YouTube video) was integrated, the Internet browser on the
information technology system of the data subject is automatically prompted to
download a display of the corresponding YouTube component. Further information
about YouTube may be obtained under https://www.youtube.com/yt/about/en/.
During the course of this technical procedure, YouTube and Google gain
knowledge of what specific sub-page of our website was visited by the data
subject.
If the data subject is logged in on YouTube,
YouTube recognizes with each call-up to a sub-page that contains a YouTube
video, which specific sub-page of our Internet site was visited by the data
subject. This information is collected by YouTube and Google and assigned to
the respective YouTube account of the data subject.
YouTube and Google will receive information through
the YouTube component that the data subject has visited our website, if the
data subject at the time of the call to our website is logged in on YouTube;
this occurs regardless of whether the person clicks on a YouTube video or not.
If such a transmission of this information to YouTube and Google is not
desirable for the data subject, the delivery may be prevented if the data
subject logs off from their own YouTube account before a call-up to our website
is made.
YouTube’s data protection provisions,
available at https://www.google.com/intl/en/policies/privacy/, provide
information about the collection, processing and use of personal data by
YouTube and Google.
14. Legal basis for
the processing
Art. 6(1) lit. a GDPR serves as the legal
basis for processing operations for which we obtain consent for a specific
processing purpose. If the processing of personal data is necessary for the
performance of a contract to which the data subject is party, as is the case,
for example, when processing operations are necessary for the supply of goods
or to provide any other service, the processing is based on Article 6(1) lit. b
GDPR. The same applies to such processing operations which are necessary for
carrying out pre-contractual measures, for example in the case of inquiries
concerning our products or services. Is our company subject to a legal
obligation by which processing of personal data is required, such as for the
fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c
GDPR. In rare cases, the processing of personal data may be necessary to
protect the vital interests of the data subject or of another natural person.
This would be the case, for example, if a visitor were injured in our company
and his name, age, health insurance data or other vital information would have
to be passed on to a doctor, hospital or other third party. Then the processing
would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could
be based on Article 6(1) lit. f GDPR. This legal basis is used for processing
operations which are not covered by any of the abovementioned legal grounds, if
processing is necessary for the purposes of the legitimate interests pursued by
our company or by a third party, except where such interests are overridden by
the interests or fundamental rights and freedoms of the data subject which
require protection of personal data. Such processing operations are
particularly permissible because they have been specifically mentioned by the
European legislator. He considered that a legitimate interest could be assumed
if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).
15. The legitimate
interests pursued by the controller or by a third party
Where the processing of personal data is based
on Article 6(1) lit. f GDPR our legitimate interest is to carry out our
business in favor of the well-being of all our employees and the shareholders.
16. Period for which
the personal data will be stored
The criteria used to determine the period of
storage of personal data is the respective statutory retention period. After
expiration of that period, the corresponding data is routinely deleted, as long
as it is no longer necessary for the fulfillment of the contract or the
initiation of a contract.
17. Provision of
personal data as statutory or contractual requirement; Requirement necessary to
enter into a contract; Obligation of the data subject to provide the personal
data; possible consequences of failure to provide such data
We clarify that the provision of personal data
is partly required by law (e.g. tax regulations) or can also result from
contractual provisions (e.g. information on the contractual partner). Sometimes
it may be necessary to conclude a contract that the data subject provides us
with personal data, which must subsequently be processed by us. The data
subject is, for example, obliged to provide us with personal data when our
company signs a contract with him or her. The non-provision of the personal
data would have the consequence that the contract with the data subject could
not be concluded. Before personal data is provided by the data subject, the
data subject must contact any employee. The employee clarifies to the data
subject whether the provision of the personal data is required by law or
contract or is necessary for the conclusion of the contract, whether there is
an obligation to provide the personal data and the consequences of
non-provision of the personal data.
18. Existence of automated
decision-making
As a responsible company, we do not use
automatic decision-making or profiling.
Developed by the
specialists for LegalTech at Willing & Able that also
developed the system for gdpr data impact assessment. The legal texts contained in our privacy
policy generator have been provided and published by Prof.
Dr. h.c. Heiko Jonny Maniero from the German Association for Data Protection and Christian Solmecke from WBS law.